Tuesday, August 17, 2010

Mahindra selected the preferred in Ssyangyong buyout, Reva will help them to make Green Cars

Mahindra is riding high after being selected the preferred partner for Ssyangyong bid. This will enable them to tighten their grip in the SUV space. Earlier Mahindra had entered into a tie up with Reva for their entry into the electric car space. The SUV space is perceived to be dying with the fuel guzzling machines and hence Mahindra thought that their tie up with Reva would give them an edge to project themselves as manufacturer of green cars. It will take time for the markets to evaluate how these ventures have helped Mahindra in the long run.

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